A journey down Sparks Street


Sparks Street is one of North America's oldest outdoor pedestrian malls, offering great restaurants, shopping, architecture, and hosting an upbeat selection of festivals. With it's historical significance and close proximity to Parliament Hill, it was surprising to learn that it was never captured on Google Street View. In July, we worked with the Sparks Street Business Improvement Area to coordinate the capture of 360 degree imagery from Elgin to Lyon, and put it on the map!


Since Sparks Street is never amiss of sights, on the Street View tour you'll find highlights like a live CBC TV shoot, historical bank buildings and store facades, bustling patios and street performers.

@sparksstreet looking photogenic, ready for your debut on @googlemaps #streetview #ottawa #summer #streetphoto #360

A photo posted by Andrew Klotz (@launchlistings) on


We captured 360 degree imagery, still photos, and a hyperlapse video. Hyperlapse is a sequence of hundreds of still photos taken over a long span of time, each photo separated by a small distance as the camera is moved slightly from shot to shot. The end result is a film of a few seconds to a minute in length. The effect is powerful - people, light, shadow, and clouds roll through the shots, and in that short time the viewer is given a window into passing time.